The problems with ticket touts/scalpers have been well documented – fans are getting ripped off and shady people are profiting big time. The government may be ‘investigating’ these companies and some acts may look like they’re trying to fight back but in reality things are getting worse, not better. The ‘Sold Out’ sign by a tour date is now utterly meaningless and everyone knows it.
What frustrates me most is that there is already a proven way to stop ticket touts/scalpers but NO ONE is willing to use it because the current system is the easiest and most profitable for both the ticket companies and the artist. As long as the tickets sell the artist benefits, sure there might be some empty seats but the money generated is the same. And now that companies like Ticketmaster own secondary sites they can almost instantly sell the same product back to the consumer at a higher price and get away with it.
The solution to this madness is staring us in the face and has been for over ten years. Glastonbury festival have eliminated ticket touts and secondary reselling, by overhauling their selling system to ensure that fans do not get ripped off. Emily Eavis herself has called for others to follow their lead. In my opinion this system should be adopted by all major artists and festivals to ensure fair and safe ticket buying for the consumer.
Here are the basics of Glastonbury’s system, with some thoughts on how it could work for other events. Continue reading “How To End the Ticket Resale Madness For Good”
Highway Queens 